Not for everyone (and that's the point)

Here’s something I wish more people said out loud: if your personal brand is meant to appeal to everyone, it won’t resonate with anyone.

We’re often told to “grow an audience,” “be more visible,” “get engagement,” and all of that has its place. But visibility without identity is just noise. And popularity without clarity is usually short-lived.

When we talk about personal branding, people often assume it means being liked. Being followed. Going viral. But the truth is: good personal branding isn’t about pleasing everyone. It’s about attracting the right people and gently repelling the rest.

What does that look like?

• It looks like saying what you actually believe, even if it’s not trendy.
• It looks like choosing depth over reach.
• It looks like showing up in a way that’s consistent, not for clicks but for coherence.
• It looks like being recognizable to the people you actually want to reach.

When you try to be universally likable, you dilute the sharp edges of your voice, your point of view, and your difference. You start writing captions that sound like everyone else. You pick colors and fonts that feel “safe.” You talk in generalities so no one can disagree with you. And eventually, you disappear into the scroll. Clarity, on the other hand, is magnetic. It tells people: “This is what I care about.” It gives others the chance to connect deeply, or walk away. And that’s exactly the point.

How do you get clear?

You ask:

• What do I really want to be known for?

• Who do I actually want to work with (or speak to)?

• What do I not want to compromise on?

• Where am I trying too hard to fit in?

You start shaping your brand like a mirror of your real values, not just your aspirations.

You let your brand evolve with you, and not as a performance, but as a reflection.

And yes, it might feel uncomfortable

People might unfollow you.

You might feel “too much” or “too niche.”

But over time, that specificity becomes trust. Recognition. Credibility. Work.

Because you’re not here to be for everyone. You’re here to be undeniably you, and unforgettable to the people who matter.

So say it with me:

You’re not for everyone. And that’s exactly why your brand works.

Want support in building a clear, compelling personal brand? The Inmediato can help, we offer strategy sessions and content mentorships to help you refine your voice and presence ✨