I used to think days had to follow a structure. That you had to pick a lane: either be the chic entrepreneur with back-to-back Zooms and a glowing calendar, or the kind of person who wanders aimlessly through the city and ends up eating fries in a plastic booth.
But turns out you can be both. In fact, that contrast might be the most honest way to live.
The other day, I had a strategy meeting for a new brand, jumped into a quick photoshoot for a client, walked a few blocks while mentally planning my next column, and then — without even thinking — went straight into Burger King. It wasn’t planned. I wasn’t glam. It was just… needed.
And it felt perfect. Not ironic, not contradictory. Just real.
Sometimes people ask me how I balance the “aesthetic” with the chaos. How I switch between a pitch deck and a Winnie the Pooh puzzles. Between brand archetypes and ketchup packets.
The answer is: I don’t switch. I stack.
The meeting, the creative work, the walk through the city I now call home, and the spontaneous burger — it’s all me. It’s all part of the rhythm.
I no longer try to separate my identities or edit out the “non-strategic” moments. Because the best ideas often come between one thing and the next — when you're sitting in a booth with greasy fingers and your brain finally exhales.
There’s beauty in not always curating everything.
There’s freedom in the mess.
And there’s power in being able to show up as the same person, wherever you are.
So yes, I had a meeting, a photoshoot, a walk, and then Burger King.
And it was a perfect workday.
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