Ch Ch Ch Changes (The Inmediato's version)

Ch Ch Ch Changes (The Inmediato's version)

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English translation below – Scroll down to read ✨

El 23 de febrero de 2023 nos mudamos a Split y todo cambió. Llegamos con una bebita de un año y tres meses, dos valijas grandes y un carry on. Pasaron muchas cosas y fuimos por partes. Lo primero fue tramitar la residencia temporal, la visa, la ciudadanía, ordenar todos los papeles, conseguir jardín para poder trabajar y que ella también empiece a aprender el idioma, estudiar croata y trabajar en inglés. Inventar una vida de nuevo. En ese momento, por supuesto, The Inmediato cambió. Un poco como pude porque todavía no dormía toda la noche. Estaba mental física y emocionalmente agotada, pero siempre se puede un poquito más -lo sé, pésimo consejo pero a veces uno tiene que sacar fuerzas de donde no tiene-. La agencia cambió y empezamos a enfocarnos en clientes internacionales más allá de conservar algunos en Argentina que queremos mucho.

En el medio pasaron cosas muy hermosas, difíciles y desafiantes. Si quieren les cuento en otros posteos pero este no se trata de eso.

Este año es muy diferente. Tenemos la ciudadanía, documento y pasaporte croata. Lana va a un jardín precioso y hasta empezó inglés. Cumplimos con los chequeos médicos del año -cosa impensada para mí porque significa tener algo de normalidad-. Con ayuda de la contadora, registré la agencia y estoy pagando impuestos, sí, estoy contenta de pagar impuestos. The Inmediato existe en Croacia y bajo mi nombre. Es un comienzo. Y este es otro.

Cambió muchas veces. Cuando empezó, cuando estuvo en pausa, cuando las cosas no salieron como quería, cuando volvió, cuando no recibía lo que esperaba, con los desafíos, los idiomas, los mercados. Cambió porque cambié, cambió porque cambiamos. Cambia todo el tiempo y hoy una vez más.

The Inmediato cambia. Tocó poner un poquito en pausa a los demás y acercarnos más a lo que queremos ser. Y no, nunca es nuestra versión definitiva.

_________✨

On February 23rd, 2023, we moved to Split and everything changed. We arrived with a one-year-and-three-month-old baby, two large suitcases, and a carry-on. Starting from scratch in a new country meant figuring out everything from the very beginning. The first few months were all about paperwork: applying for temporary residence, sorting out visas and citizenship, finding a kindergarten so I could work, and so Lana could begin learning the language. I started studying Croatian and continued working in English while building a life again, piece by piece.

In the middle of it all, The Inmediato changed too. It had to. I was still not sleeping through the night and I was exhausted—mentally, physically, emotionally. But somehow, I kept going. I know it’s not the best advice, but sometimes, you just have to find strength where there isn’t any. With time, the agency began to evolve. We shifted our focus to international clients while continuing to work with some of our long-standing partners in Argentina, whom we care about deeply.

Along the way, there were beautiful, difficult, and challenging moments. I might write about those in other posts, but this one isn’t about that. 

This year already feels different. We now have Croatian citizenship, an ID, and a passport. Lana is going to a lovely kindergarten and has even started learning English. For the first time in a while, we managed to make it to all our health checkups, which for me is a small sign of stability. With the help of my accountant, I officially registered The Inmediato in Croatia, under my name. And yes—strangely enough—I’m happy to be paying taxes. It means the agency exists here, for real. It’s a beginning. And at the same time, it’s another chapter.

The Inmediato has changed a lot since it began. It changed when it started, when it paused, when things didn’t go the way I planned, when I brought it back, when expectations didn’t match reality, through different challenges, languages, and markets. It changed because I changed. Because we changed. It keeps changing—today included.

Now we’re in a stage where we’re pausing a little of what others expect, and getting closer to what we truly want to become. And no, this still isn’t the final version.

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10 Simple Ways to Create More Time

10 Simple Ways to Create More Time

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We’ve all said it: “There aren’t enough hours in the day.” But what if the problem isn’t time itself, but how we use it?

The truth is, we can’t create more hours, but we can create more space in our days. And no, this isn’t about waking up at 5 AM or cramming more tasks into your already packed schedule. It’s about being intentional, cutting what drains you and making room for what actually matters.

So if you’re constantly feeling rushed, overwhelmed, or like you’re chasing time instead of using it, here are some ways to create more time for yourself, your goals, and your sanity.

Audit Your Time (Yes, Like an Accountant)

Before you try to “fix” your schedule, figure out where your time is actually going.

🕒 What are you spending too much time on?
🕒 What drains your energy without giving much in return?
🕒 What could be simplified, automated, or eliminated?

Action step: For one week, track everything you do in a day. You’ll be surprised at where your time actually goes.

Say No Without Explaining Yourself

If you feel like you never have time, chances are you’re saying yes to too many things that don’t serve you.

Not every meeting, favor, project, or social plan deserves your energy. Protecting your time isn’t rude—it’s necessary.

 Action step: Start practicing simple no’s: “I can’t commit to that right now.” No long explanations required.

Prioritize the Important Over the Urgent

Not everything urgent is important, and not everything important is urgent. If you spend your days putting out fires, you’ll never have time for the things that actually move you forward.

Action step: Every morning, pick three things that will make the biggest impact on your goals and focus on those first.

Automate and Delegate 

You don’t have to do everything yourself.

✔Use tools to automate repetitive tasks (email templates, scheduling apps, auto-responses).
✔ Delegate what you can, whether at work or home.
✔ Stop micromanaging. If someone else can do it 80% as well as you, let them.

Action step: What’s one thing you’re doing that someone or something else could handle for you? Let it go.

Reduce Decision Fatigue

Every decision you make throughout the day drains your energy, even small ones like “What should I wear?” or “What should I eat?”

The solution? Simplify.

✔ Plan meals for the week.
✔ Have a go-to morning routine.
✔ Set work uniforms or outfit formulas.
✔ Set a default answer for common requests (ex: “I don’t do meetings before 10 AM.”)

Action step: Identify one decision you can automate to save time daily.

Set Boundaries on Your Time

If you’re always available, you’ll never have control over your own schedule.

🚫 Close your inbox when you’re not actively using it.
🚫 Turn off unnecessary notifications.
🚫 Block focus time for yourself (and treat it like a real meeting).

Action step: Set a clear boundary for when you’re not available, and stick to it.

Stop Multitasking (It’s a Trap)

Multitasking feels productive, but it actually slows you down. Your brain works best when focusing on one thing at a time.

✔ Batch similar tasks together (ex: answer emails at set times instead of all day).
✔ Use the Pomodoro technique: work for 25 minutes, rest for 5.
✔ Give tasks your full attention so you finish faster.

Action step: Pick one task today and give it your full focus. Notice how much quicker it gets done.

Plan Your Rest, Not Just Your Work

If you don’t make time to rest, your body will do it for you—by burning out.

Rest isn’t wasted time. It recharges you so you can show up better in everything else.

✔ Schedule breaks.
✔ Get enough sleep.
✔  Have screen-free time.

Action step: Block one hour this week for guilt-free rest. Yes, actually put it on your calendar.

Let Go of Perfectionism

Perfectionism is just procrastination in a fancy outfit. If you spend too much time trying to make everything flawless, you’re wasting precious hours.

Not everything needs to be perfect, some things just need to be done.

Action step: Pick something you’ve been overthinking and finish it today, even if it’s not perfect.

Protect Your Mornings

How you start your day sets the tone for everything else. If you wake up and immediately check emails, scroll social media, or react to other people’s demands, your day will feel rushed before it even starts.

Try this instead:

☀️ Don’t check your phone first thing.
☀️ Do one thing for yourself before diving into work.
☀️ Set a simple morning routine that feels good, not stressful.

Action step: Tomorrow, try starting your morning without your phone for the first 30 minutes. Notice the difference.

You Have More Time Than You Think

The truth is, you don’t need more time, you need better ways to use the time you already have. By setting boundaries, cutting distractions, and prioritizing what actually matters, you can create more space in your life for the things that truly count.

So, what’s one thing you can do today to give yourself more time? Let me know in the comments! ⏳✨

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Un día en Knin / A day in Knin

Un día en Knin / A day in Knin

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English translation below – Scroll down to read ✨

Nos mudamos a Croacia hace dos años, y el año pasado compramos nuestro primer auto. Desde entonces empezamos a explorar lugares cercanos. Con calma, con curiosidad, y con ganas de entender un poco más la tierra de nuestros antepasados -y ahora también nuestra-.

Esa mañana decidimos visitar Knin. 

El viaje desde Split dura alrededor de una hora y media. Es una ruta tranquila, fácil. A medida que te acercás, la fortaleza empieza a aparecer a lo lejos, en lo alto de la montaña, como si todavía cuidara todo lo que pasa abajo. Creo que es la idea de las fortalezas pero como no soy historiadora no opino. 

La Fortaleza de Knin es una de las más grandes de Croacia y de toda Europa. Y en la cima todo tiene sentido. La vista es amplia y serena. Se ve el valle, los ríos, el contorno de la ciudad. Es fácil entender por qué este lugar fue tan importante. Y por qué todavía lo es.

Dentro de la fortaleza está el museo, que cuenta la historia de Knin a través de piezas arqueológicas, contexto histórico y exposiciones militares tanto antiguas como modernas. No está pensado para entretener ni impresionar. Está pensado para enseñar, recordar y honrar. Habla de resistencia, de supervivencia, de identidad. Sin simplificar nada.

Una de las cosas que más nos sorprendió fue la experiencia de realidad virtual. Te parás, te ponés los lentes, y de pronto estás flotando en un globo aerostático sobre la fortaleza. Desde arriba, todo toma otra dimensión. La estructura, los muros, el paisaje entero. Es una experiencia simple pero muy poderosa. Tranquila, casi poética. Nos encantó. Y Axel se mareó un poco. 

Para quienes van con peques, dentro del museo hay un pequeño espacio interactivo para que puedan jugar y explorar mientras aprenden. No es grande, pero es un detalle muy bien pensado, que suma mucho a la visita en familia. Nota: subimos con Lanita que tiene 3 años y se caminó todo. Le encantó. 

A mí también me encantó aprender sobre los Dalmatæ, una antigua tribu iliria que habitaba esta región. Resistieron el dominio romano durante más de un siglo. No son el foco central del museo, pero me pareció increíble y tienen el nombre más bonito. 

Cómo llegar desde Split

• En auto: Aproximadamente 1 hora y media. Un viaje tranquilo y pintoresco.

• En bus: Hay algunas líneas desde la terminal de Split, pero los horarios son limitados—conviene consultar con anticipación.

• Tip: Si vas en auto, podés aprovechar para visitar algún pueblo cercano o un parque natural y hacer un paseo más largo.

Estamos conociendo Croacia a través de sus kilómetros, de sus historias y también de sus silencios.
Y Knin tiene todo eso. Es un lugar que vamos a recordar, y seguramente, al que vamos a volver.

_____________✨

We moved to Croatia two years ago, and last year we got our first car here. Since then, we’ve started exploring nearby places—slowly, with curiosity, and a genuine desire to better understand the land we now call home. The land of our ancestors.

That morning, we decided to visit Knin.

The drive from Split takes about an hour and a half. It’s an easy, peaceful route. As you get closer, the fortress comes into view—perched high on the hill, quietly watching over everything below.

Knin Fortress is one of the largest in Croatia, and even in Europe. Standing at the top, you feel it. The view is vast and steady. You can see the valley, the rivers, and the outline of the town unfolding beneath you. It’s clear why this place has always held meaning—and why it still does.

Inside the fortress, the museum tells the story of Knin through archaeological pieces, historical context, and military exhibitions—both ancient and modern. It’s not designed to entertain or impress; it’s designed to teach, to remember, and to hold space for complex histories. It speaks of resistance, survival, and identity, without simplifying anything.

What surprised us most was the virtual reality experience. You stand up, put on a headset, and suddenly you’re floating in a hot air balloon over the fortress. From above, the scale and shape of it all becomes clear. It's a simple experience, but a moving one. Peaceful, and strangely grounding. We loved it.

For families, there’s a small interactive space for children inside the museum—inviting them to learn and explore through play. It’s not large, but it’s thoughtful, and adds a soft touch to the visit.

One detail that stayed with me was learning about the Dalmatæ, an ancient Illyrian tribe that once lived in this region. They resisted Roman rule for over a century. Their story isn’t the main focus of the museum, but knowing about them adds another layer to being there. Something about their presence still feels woven into the land.

How to Get There from Split

• By car: Around 1 hour and 30 minutes. Very easy drive.

• By bus: There are a few options from the Split Bus Terminal, but schedules can be limited.

• Tip: If you're driving, you can also stop at other towns or natural parks nearby if you want to extend the day trip.

We’re getting to know Croatia through its places, stories, and silences. And Knin has all of those. It’s a quiet visit, but not an empty one. You leave with more than you brought.

It’s a place we’ll remember, and probably return to.

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10 Ways to Do Your Future Self a Favor

10 Ways to Do Your Future Self a Favor

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Helping out future you is an underrated act of self-care, like leaving tiny surprises that make life less stressful. But let’s be real, most of the time we treat future us like an afterthought. We say yes to plans we don’t actually want, leave the mess for “later,” and assume we’ll magically wake up tomorrow with motivation, energy, and the answers to life’s biggest questions. Spoiler: we won’t.

So, here are 10 simple ways to take care of your future self, because no one else will do it for you.

1. Say No to Things That Will Steal Your Time

If it already feels like too much when you say yes, imagine how it will feel when the time actually comes. Protect your energy. Decline things that don’t fit into your schedule, your priorities, or your capacity. Future you will thank you when you have that extra time for yourself instead of drowning in obligations.

💡 Pro tip: If saying no is hard, try “I’d love to, but I don’t have the bandwidth right now.” Works like a charm.

2. Tidy Up When You Can, So You Don’t Regret It Later

Future you does not want to come home to a disaster. And let's be honest, past you had no respect for future you when they left that pile of clothes on the chair. Take a few minutes to clean up when you have the energy, so tomorrow feels like a fresh start instead of an overwhelming mess.

💡 Pro tip: If you’re not in the mood to clean, set a 5-minute timer and see what you can get done. Usually, you’ll just keep going.

3. Move Your Body—Even Just a Little

Exercise isn’t about punishing yourself for what you ate. It’s about taking care of future you, the one who doesn’t want to feel stiff, sluggish, or regretful. Even a short walk or stretching makes a difference.

💡 Pro tip: Don’t think of it as a workout, think of it as a favor to yourself in 10 years.

4. Eat in a Way That Helps You, Not Hurts You

No, you don’t have to go on a strict meal plan or quit everything fun. But fueling your body well now means you’ll have more energy later. Make it easy for future you: keep good options around, drink more water, and eat food that makes you feel good.

💡 Pro tip: Think long-term. Small changes make the biggest impact.

5. Schedule Those Annoying Doctor’s Appointments

You know what’s worse than going to the doctor? Ignoring something until it becomes a big problem. Take care of the small things now, whether it’s a check-up, a dentist appointment, or just getting that lingering issue checked.

💡 Pro tip: Book it as soon as you think about it. Future you deserves peace of mind.

6. Decide What YOU Want, So Others Don’t Decide For You

If you don’t know what you want, other people’s opinions, expectations, and priorities will take over. Spend time figuring out what’s important to you -your goals, your values, your vision- so that when life throws options at you, you can choose for yourself.

💡 Pro tip: Write it down. Even if it’s messy. Clarity starts there.

7. Notice What You Can Improve

Life is a work in progress. If something keeps frustrating you, notice it. Maybe your routine needs tweaking. Maybe your time management isn’t working. Maybe you need to communicate better. The sooner you acknowledge what can be improved, the sooner future you can benefit from those changes.

💡 Pro tip: Instead of being hard on yourself, just ask: “What would make this easier next time?”

8. Get Enough Sleep—Seriously

We’ve all been there. One more episode. One more scroll. One more thing to check. And then, next thing you know, future you is exhausted, grumpy, and living off coffee. The best gift you can give yourself? Rest.

💡 Pro tip: Start winding down earlier than you think you need to. You’ll never regret a good night’s sleep.

9. Plan Ahead (Just a Little)

Not saying you have to have a 5-year plan, but preparing even a little bit makes life so much easier. Whether it’s laying out your clothes the night before, prepping meals, or just knowing what tomorrow looks like, future you will be grateful.

💡 Pro tip: Write a to-do list before bed. It clears your mind and sets you up for a smoother day.

10. Treat Yourself Like Someone You Love

At the end of the day, everything on this list comes down to self-respect. If you wouldn’t want your best friend to be exhausted, overwhelmed, and running on fumes, why would you let yourself live that way?

💡 Pro tip: Be kinder to yourself. Future you is counting on you.

Future You is in Your Hands

The life you want doesn’t magically appear, it’s built by the small, everyday choices you make. Every time you take care of yourself, set a boundary, or clean up something small, you’re making life easier for the person you’ll be tomorrow, next month, or even years from now.

So, what’s one thing you can do today to help future you? Tell me in the comments! 💡✨

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Domingo en Biokovo / Sunday in Biokovo

Domingo en Biokovo / Sunday in Biokovo

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English translation below – Scroll down to read ✨

Un domingo Lana se levantó muy temprano así que le preguntamos a ChatGPT qué hacer por acá cerca, nos tiró varias opciones y nos llamó mucho la atención el Skywalk, una pasarela de vidrio colgando sobre el vacío. Teníamos pizza casera que había sobrado del viernes -hice un montón- así que metimos todo en un tupper, preparamos el mate y salimos. No, mentira, preparamos muchas cosas más pues #padres.

Desde Split hay que manejar un rato y nos perdimos un poco, pero el verdadero viaje empieza cuando entrás al Parque Natural Biokovo, una reserva de montaña espectacular en la región de Makarska. La subida es larga, empinada y con muchas curvas. De esas que te hacen ir despacio, apretar el volante un poco más fuerte y frenar a cada rato para mirar el paisaje -o para respirar hondo-. A mí me transpiraban las manos y ni siquiera estaba manejando. 

A mitad de camino, ya la vista es increíble. De un lado, el mar Adriático; del otro, la montaña inmensa. Y arriba, una sensación de estar casi en otro planeta. La verdad nos recordó mucho a la Patagonia. 

Nos tocó un día fuera de temporada, así que la entrada fue gratuita -o nos colamos sin darnos cuenta- y el parque estaba bastante vacío. No había fila para nada y se podía manejar con calma, sin apuro ni ruido. El Skywalk estaba cerrado pero la verdad no nos importó demasiado.  En la cima también hay un mirador gratuito para chusmear el horizonte y las calles de Makarska. 

Las vistas son impresionantes. Hay varios puntos panorámicos donde se puede frenar y bajar un ratito. Almorzamos ahí mismo, con viento en la cara y una porción de pizza en la mano. Axel después preparó más mate en su cocinita a gas. No es que sea gourmet, pero fue uno de los mejores almuerzos que tuvimos en mucho tiempo.

Un dato interesante: Biokovo no es solo un parque natural, también es una cordillera con muchísima historia geológica y biodiversidad. Tiene más de 1.500 especies de plantas y animales -algunas endémicas-, y el punto más alto es el Sveti Jure, a 1.762 metros sobre el nivel del mar. Sí, más alto que cualquier cosa que te puedas imaginar en la costa dálmata.

La subida da vértigo de verdad. Hay tramos de camino tan angostos que hay que dar marcha atrás para que otro auto pueda pasar. Todos súper amables y la mayoría de Makarska. 

Cómo llegar desde Split

En auto: Aproximadamente 1h 45 min hasta la entrada del parque. Desde ahí, el camino hasta la cima lleva bastante más -ir despacio es clave-.
Entrada: Fuera de temporada puede ser gratuita -creo-, pero en temporada alta se cobra una tarifa por vehículo. 
⛅ Tip: Revisá el clima antes de ir. Si hay niebla, no se ve nada. Y no te olvides de llevar abrigo, incluso en verano.

_____________✨

One Sunday, Lana woke up super early, so we asked ChatGPT what we could do nearby. It gave us a bunch of suggestions, but what really caught our eye was the Skywalk—a glass platform suspended over the mountain cliffs.

We had some leftover homemade pizza from Friday -I made way too much-, so we packed it in a container, prepped some mate, and headed out. Well… that’s the short version. In reality, we packed a lot more stuff...because, you know, #parents.

From Split, it’s a bit of a drive -and yes, we got lost at some point- but the real adventure begins when you enter Biokovo Nature Park, a stunning mountain reserve near Makarska. The road up is long, steep, and full of twists. The kind where you drive slowly, grip the wheel a little tighter, and pull over now and then just to breathe. My hands were sweating and I wasn’t even driving.

Halfway up, the views are already unbelievable. On one side, the Adriatic Sea. On the other, a towering mountain range. At the top, it feels like you’re on another planet. Honestly, it reminded us a lot of Patagonia.

It was off-season, so the entrance was free -or maybe we accidentally snuck in? Either way, it was quiet-. No lines, no rush. We could drive slowly and take everything in. The Skywalk was closed, but we didn’t really mind. At the summit, there’s also a free viewpoint where you can see all the way to the streets of Makarska.

The views are truly breathtaking. There are several panoramic spots where you can stop and hop out for a bit. We had lunch right there, wind in our faces, pizza in hand. Later, Axel made more mate on his little gas stove. It wasn’t fancy, but honestly, it was one of the best lunches we’ve had in a long time.

Here’s a fun fact: Biokovo isn’t just a nature park, it’s a full mountain range with deep geological history and incredible biodiversity. It’s home to over 1,500 species of plants and animals, some of them unique to the area. Its highest peak, Sveti Jure, stands at 1,762 meters above sea level, higher than anything you’ll find on the Dalmatian coast.

And yes, the drive up really is that intense. Some sections are so narrow you have to reverse if another car is coming down. Everyone we met was kind and super patient, most of them locals from Makarska.

How to Get There from Split

By car: About 1 hour 45 minutes to the park entrance. From there, it takes a while to reach the top—go slow and enjoy the ride.
Entrance: Off-season might be free (we think?), but during high season there’s a vehicle fee.
Tip: Check the weather before you go. If it’s foggy, you won’t see a thing. And bring a jacket—even in summer, it can get chilly up there.

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Personal Branding for Business Owners: Why You Are Your Brand

Personal Branding for Business Owners: Why You Are Your Brand

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Let’s be honest. People don’t just buy products or services. They buy from people they trust. If you run a business, whether you like it or not, you are your brand.

The way you show up, the things you say (or don’t say), the vibe you bring, it all matters. It’s the difference between being just another option and being the obvious choice for the right people. And no, you don’t need to be an influencer, overshare your life, or post every single day to build a strong personal brand. You just need clarity, consistency, and authenticity. Plus, a little bit of strategy, because let’s be real, vibes alone don’t pay the bills.

Personal Branding is More Than Just Aesthetics

Having a nice logo and a curated Instagram feed is great, but that’s not what makes people trust you. Your personal brand is about:

✔ Who you are beyond your business
✔ What you stand for and the values that guide your work
✔ How you communicate and connect with people
✔ Why people choose you over someone else

Think about it. If your business disappeared tomorrow, what would people still remember about you?

Why Personal Branding Helps Your Business Grow

If you’re a business owner, your personal brand is your biggest marketing advantage.

✨People connect with people, not businesses. A well-written sales page won’t create loyalty, but a real human story will.
✨Trust comes before the sale. If people feel like they know you, they’re more likely to buy from you.
✨It makes selling easier. When your brand is strong, people come to you instead of you chasing them.
✨It helps you stand out. No one else does things exactly like you do, and that’s your edge.

Think about the brands and businesses you love. Chances are, you follow them because you resonate with the person behind them, their way of thinking, or the way they make you feel. Now, why wouldn’t you do the same for your own business?

How to Build Your Personal Brand Without Overthinking It

Let’s make this simple. You don’t need a complicated branding strategy to start, just focus on these key areas:

1. Define What You Want to Be Known For

What do you want people to think of when they hear your name? Marketing? Hospitality? Storytelling? Being the absolute best at what you do? If you’re not clear about this, neither is your audience.

💡 Action step: Write down three words that describe your brand. Keep them visible when creating content.

2. Show Up, Even When It Feels Awkward

No one is expecting perfection, but if people don’t see you, they won’t remember you. And you don’t have to share everything—just enough for people to connect with you.

💡 Action step: Choose one way to show up this week. A short post? A behind-the-scenes story? A quick LinkedIn update? Keep it low-pressure.

3. Share Your Thoughts, Not Just Your Work

Anyone can post “Look at my new product or service!” but the most memorable brands share what they think, believe, and know.

💡 Action step: Write down one thing you believe about your industry and turn it into a post.

4. Be Consistent Without Burnout

Your brand is built in small, consistent moments, not in one viral post. The key is to keep showing up, even when it feels like no one is watching. Trust me, they are.

💡 Action step: Choose one platform to focus on for now and master it before trying to be everywhere.

You Are Your Best Marketing Strategy

At the end of the day, people don’t just buy what you do, they buy into who you are. Your personality, your values, your way of doing things, that’s what makes your business different.

If you want to build a personal brand that actually works for you, I can help. Whether you’re just starting or looking to refine your brand, let’s create a strategy that fits your voice, your business, and your goals.

Work with me and The Inmediato to develop a personal brand that attracts the right audience and a business brand that stands out. Ready to get started? Let’s talk! ✨

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Posting Without Overthinking: Social Media Without the Pressure

Posting Without Overthinking: Social Media Without the Pressure

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I have a love-hate relationship with social media.

There are days when I feel inspired, when words and ideas flow effortlessly, and posting feels natural, almost fun. And then there are days when I overthink everything—Does this even make sense? Will anyone care? Should I just delete it?

The internet makes us believe that everything needs a purpose, that every post should be perfectly curated, strategically timed, optimized for engagement. And honestly? That kind of pressure takes all the joy out of creating.

But here’s what I’ve realized: posting doesn’t have to be that deep.

I used to think that if I was going to post, it had to be something meaningful. A well-crafted thought, a valuable insight, something useful. But sometimes, I just want to share a song I love, a random observation, a photo I took because I liked the light that day.

And the truth is, those unfiltered, spontaneous moments are often the ones that connect the most. The things we don’t overthink, the words we don’t edit to exhaustion, the little snapshots of life that aren’t perfectly framed—those are the things that feel real.

Because real is what people relate to.

Social media wasn’t meant to be an obligation, but somewhere along the way, it started to feel like one. The algorithms, the content calendars, the pressure to stay relevant—it’s exhausting.

So lately, I’m trying something different: posting when I feel like it.

No rules, no pressure. Just sharing because I want to, not because I have to.

Some days that means nothing at all.
Some days it means a thought that pops into my head in the middle of a work call.
Some days it’s a blurry photo I love for no reason.

And you know what? It feels so much better.

Maybe you needed to hear this today. Maybe you have something saved in drafts, waiting for the "perfect moment" to post. Maybe that moment doesn’t exist, and you should just post it now. Or maybe not. Maybe today is for living, not sharing.

Either way, social media should work for you, not the other way around.

And if posting ever feels like too much, like something you should be doing instead of something you want to do—step back. Take a break. The internet isn’t going anywhere.

Post when you feel like it. Or don’t. Both are completely okay.

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The Marketing Advantage No One Talks About: Reading Literature

The Marketing Advantage No One Talks About: Reading Literature

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Let’s start with the obvious: literature is the best thing in the world. Period. Reading is a pleasure in itself, a universe in which we can get lost, learn, escape, and return a little different each time. The smell of books (old or new), the weight of words, the way a sentence can break you or lift you, it’s magic. And that magic, surprisingly, is one of the greatest tools you can have in marketing.

Yes, marketing.

Because beyond the simple joy of reading, literature has a way of shaping how we think, create, and communicate. And if you’re in the business of storytelling, whether for a brand, a project, or your personal content—reading fiction (and non-fiction, but mostly fiction) will give you a massive creative edge.

Let’s talk about why.

Creativity: Your Brain on Books

There’s a reason why the best campaigns, the most original ideas, and the most unforgettable brands have a strong creative core. And nothing fuels creativity like reading literature.

✦It exposes you to different worlds, perspectives, and ways of thinking.
✦It stretches your imagination. If you can visualize an entire fictional universe just from words on a page, you can craft marketing ideas that connect emotionally.
✦It makes your brain better at making connections. The more you read, the more your brain can take seemingly unrelated ideas and turn them into something new and powerful.

Big brands spend millions trying to come up with authentic, fresh storytelling, but the real secret? It’s been sitting in literature all along.

Storytelling: Because Every Brand Needs a Good Plot

If marketing had a backbone, it would be storytelling. Whether it’s a global ad campaign or a simple Instagram post, the ability to tell a compelling story is what makes people stop, engage, and care.

And where do you learn storytelling at its best? Books.

✦Understanding narrative structure. Every great campaign follows a story arc, just like a novel.
✦Character development. Knowing how to craft relatable, layered characters in fiction teaches you how to build authentic brand personas.
✦Emotional connection. The best stories make us feel. And marketing, at its core, is about emotion.

A novel can teach you more about how to write compelling marketing copy than a thousand dry marketing books ever could.

Psychology: The Why Behind Every Decision

Great marketing isn’t just about what you say, it’s about why people respond to it. And literature is one of the best ways to understand human nature, emotions, and decision-making.

✦Reading fiction increases empathy. Studies show that people who read literary fiction are better at understanding emotions, because they spend time inside characters’ minds.
✦It helps you recognize patterns in human behavior. If you can predict how a character will react to conflict, you can predict how a customer might respond to an ad.
✦It makes persuasion more natural. The best marketing isn’t about selling, it’s about connecting. And the best books are masterclasses on how to connect with people through words.

Marketing that feels too "salesy" often fails. Marketing that feels human succeeds. Literature teaches you how to write in a way that feels real.

Structure: The Art of Saying Things Well

Good writing matters. It’s what separates a compelling ad from one that gets ignored, a memorable campaign from one that vanishes in the scroll.

✦Reading improves writing. Period. The more you read, the better your sense of rhythm, pacing, and word choice becomes.
✦ It teaches clarity. If you can write a powerful, concise sentence in a blog post, you can do the same in a marketing tagline.
✦ It trains you to hold attention. Writers know how to keep readers hooked. Marketers need to do the same, just in fewer words.

Think about it: The best marketing slogans are basically micro-fiction.
"Just Do It."
"Think Different."
"Because You’re Worth It."

These aren’t just words, they’re carefully crafted narratives packed into a few syllables.

 Read for Yourself, But Know It Helps Everything Else Too

It doesn’t have to be Hemingway or Borges (unless you truly love them). It’s about absorbing stories, words, emotions, and perspectives.  

At the end of the day, reading is worth it just because it is. But if you happen to work in marketing, branding, or anything that requires creativity, it’s also one of the greatest advantages you can have.

Doing marketing without reading is like trying to paint without ever seeing color. Ideas don’t come out of nowhere, they are built from other stories, from words that stay with you, from characters that make you feel something. If you’re not reading, you’re missing out on an endless source of inspiration.

Read more. Your mind (and your marketing) will thank you.

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